Communicating corporate image into existence: the case of the Saudi banking industry
Year of publication: |
2010
|
---|---|
Authors: | Yeo, Roland K. ; Youssef, Mohamed A. |
Published in: |
Corporate Communications: An International Journal. - Emerald Group Publishing Limited, ISSN 1758-6046, ZDB-ID 2029376-8. - Vol. 15.2010, 3, p. 263-280
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Corporate image | Brands communication | Perception | Banking | Saudi Arabia |
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