Communicating corporate social responsibility to a cynical public
by Laura Illia, Stelios C. Zyglidopoulos, Stefania Romenti, Belén Rodríguez-Cánovas and Almudena González del Valle Brena
| Year of publication: |
2013
|
|---|---|
| Authors: | Illia, Laura ; Zyglidopoulos, Stelios C. ; Romenti, Stefania ; Rodríguez-Cánovas, Belén ; Brena, Almudena González del Valle |
| Published in: |
MIT sloan management review. - Cambridge, Mass. : MIT, ISSN 1532-9194, ZDB-ID 2039388-X. - Vol. 54.2012/13, 3, p. 16-18
|
| Subject: | Corporate Social Responsibility | Corporate social responsibility | Öffentlichkeitsarbeit | Public relations | Kommunikation | Communication |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009745383