Communicating crowdfunding campaigns : how message strategy, vivid media use and product type influence campaign success
Wondwesen Tafesse
| Year of publication: |
2021
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|---|---|
| Authors: | Tafesse, Wondwesen |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 127.2021, p. 252-263
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| Subject: | Crowdfunding | Crowdfunding communication | Kickstarter | Sentiment analysis | Textblob | Öffentlichkeitsarbeit | Public relations | Social Web | Social web | Kommunikation | Communication | Werbewirkung | Advertising effects | Marketingmanagement | Marketing management | Interne Kommunikation | Internal communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.01.043 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012494374