Communicating customer value based on modern technologies
Year of publication: |
2014
|
---|---|
Authors: | Czarniewski, Sławomir |
Published in: |
Central European business review : CEBR. - Prague : Oeconomica Publ. House, ISSN 1805-4854, ZDB-ID 2760995-9. - Vol. 3.2014, 2, p. 36-43
|
Subject: | online advertising | marketing communication | new technologies | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Kundenwert | Customer value | Werbung | Advertising | Technischer Fortschritt | Technological change | Kommunikation | Communication | Informationstechnik | Information technology | Beziehungsmarketing | Relationship marketing |
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