Communicating legal information to online customers transparently : a multidisciplinary multistakeholderist perspective
Year of publication: |
2021
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Authors: | Seizov, Ognyan ; Wulf, Alexander J. |
Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 33.2021, 2, p. 159-177
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Subject: | corporate marketing | customer information | information disclosures | online commerce | qualitative research | Transparency | Beziehungsmarketing | Relationship marketing | Informationsverbreitung | Information dissemination | Öffentlichkeitsarbeit | Public relations | Online-Handel | Online retailing | Social Web | Social web | Informationsverhalten | Information behaviour | Unternehmenspublizität | Corporate disclosure | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Qualitative Methode | Qualitative method | Information |
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