Communicating social value : an experimental study on credible communication and social enterprises
Year of publication: |
2023
|
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Authors: | Becker, Annika ; Waldner, Carolin ; Nitsch, Laura J. ; Trautwein, Stefan |
Published in: |
Nonprofit management & leadership. - Hoboken, NJ : Wiley, ISSN 1542-7854, ZDB-ID 2069718-1. - Vol. 33.2023, 3, p. 511-533
|
Subject: | communication | experimental design | message credibility | social enterprise | source credibility theory | theory of planned behavior | Experiment | Sozialwirtschaft | Social economy | Kommunikation | Communication | Glaubwürdigkeit | Credibility | Politische Kommunikation | Political communication | Interne Kommunikation | Internal communication | Soziale Werte | Social values | Spieltheorie | Game theory | Nonprofit-Organisation | Nonprofit organization |
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