Communicating strategy

Phil Jones

ch. 1. They don't get the strategy -- ch. 2. Ten Heresies -- ch. 3. Communicate what, to whom and why? -- ch. 4. Understanding and motivating change -- ch. 5. What's in it for.? -- ch. 6. Developing the story of the strategy -- ch. 7. Let me tell you a story -- ch. 8. The aligned management team -- ch. 9. The handcuffed organization -- ch. 10. Developing your communications strategy and plan -- ch. 11. Final thoughts.

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Year of publication:	2016
Authors:	Jones, Phil
Publisher:	London : Routledge,
Subject:	Kommunikation \| Communication \| Öffentlichkeitsarbeit \| Public relations \| Interne Kommunikation \| Internal communication \| Strategisches Management \| Strategic management \| Marketingmanagement \| Marketing management

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Extent:	1 online resource (xv, 179 pages)
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-315-25984-0 ; 978-1-351-95025-1 ; 978-0-566-08810-0 ; 978-1-138-46989-1
Other identifiers:	10.4324/9781315259840 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014499929