Communicating sustainability for the green economy
Society for Consumer Psychology. Lynn R. Kahle and Eda Gurel-Atay, eds.
| Year of publication: |
[2014]
|
|---|---|
| Other Persons: | Kahle, Lynn R. (ed.) ; Gurel-Atay, Eda (ed.) |
| Publisher: |
Armonk, New Yor : M.E. Sharpe |
| Subject: | Nachhaltigkeit | Sustainability | Marketing | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Energieeinsparung | Energy conservation | Umweltbewusstsein | Environmental consciousness | Corporate Social Responsibility | Corporate social responsibility | Werbebotschaft | Emotionale Werbung | Umweltverträglichkeit | Verbraucherverhalten | Umweltökonomie | Umweltbezogenes Management | Umweltpolitik |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | X, 302 Seiten Diagramme 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 978-0-7656-3681-2 ; 978-0-7656-3680-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010220855