Communication and Visibility Manual for European Union External Actions : 2010

This manual has been designed to ensure that actions that are wholly or partially funded by the European Union (EU) incorporate information and communication activities designed to raise the awareness of specific or general audiences of the reasons for the action and the EU support for the action in the country or region concerned, as well as the results and the impact of this support. The manual mainly covers the written and visual identity of the EU. It sets out requirements and guidelines for briefings, written material, press conferences, presentations, invitations, signs, commemorative plaques and all other tools used to highlight EU participation. In addition, it offers tools designed to enable the development of a dynamic communication strategy that will highlight the achievements of EU support.

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Year of publication:	2010
Institutions:	Europäische Kommission ; Europäische Kommission / Amt für Zusammenarbeit EuropeAid
Publisher:	Europäische Kommission / Amt für Veröffentlichungen
Subject:	Entwicklungshilfe \| development aid \| EU \| Europäische Kommission \| European Commission \| Informationsmanagement \| information management \| Kommunikationspolitik \| communication policy

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1 INTRODUCTION
2 COMMUNICATION AND VISIBILITY: A STEP BY STEP GUIDE
2.1 Appropriate Visibility
2.2 Key Audiences and Target Groups
2.3 Communication and Visibility Plans
2.3.1 Communication and Visibility Plan Template
2.3.2 Communication Budget
2.3.3 Drafting and Implementing the Plan
2.3.4 Reporting
3 INTERNATIONAL ORGANISATIONS
3.1 Introduction
3.2 United Nations Agencies, Funds and Programmes and assimilated entities (UN AFPs)
3.2.1 Background and Existing Framework of Cooperation
3.2.2 Operational Criteria Applicable to the Visibility and Communication Actions Undertaken by the United Nations and the European Commission
3.2.3 Communication and Visibility Actions
3.3 The World Bank Group
3.3.1 Background and Existing Framework of Cooperation
3.3.2 Financing Instruments and Roles
3.3.3 Appropriate Communication and Visibility Activities
4 ADJUSTING THE COMMUNICATION AND VISIBILITY PLAN TO THE ACTION
4.1 Basics
4.2 Other Communication Activities
4.2.1 Press releases
4.2.2 Press Conferences
4.2.3 Press Visits
4.2.4 Leaflets, Brochures and Newsletters
4.2.5 Websites
4.2.6 Display Panels
4.2.7 Commemorative Plaques
4.2.8 Banners
4.2.9 Vehicles, Supplies and Equipment
4.2.10 Promotional Items
4.2.11 Photographs
4.2.12 Audiovisual Productions
4.2.13 Public Events and Visits
4.2.14 Information Campaigns
4.3 Visibility for Specific Types of Action
4.3.1 Provision of Supplies and Equipment
4.3.2 Infrastructure-related Actions
4.3.3 Technical Assistance Actions and Studies
4.3.4 Grants
4.3.5 Budget Support
5 REPORTING
6 FURTHER INFORMATION

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