Communication Behavior of Companies in Product Recalls Without Customer Identification Information
Year of publication: |
2011
|
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Authors: | Kübler, Raoul V. ; Albers, Sönke |
Publisher: |
[S.l.] : SSRN |
Subject: | Theorie | Theory | Öffentlichkeitsarbeit | Public relations | Produkthaftung | Product liability | Konsumentenverhalten | Consumer behaviour | Krisenmanagement | Crisis management |
Extent: | 1 Online-Ressource (34 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Marketing - Journal of Research and Management, Vol. 6, No. 1, pp. 19-30, 2010 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 11, 2010 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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