Communication budget allocation in the Greek food industry
Aspasia Vlachvei; Ourania Notta
| Year of publication: |
2014
|
|---|---|
| Authors: | Vlachvei, Aspasia ; Notta, Ourania |
| Published in: |
The world economy : global and country-specific aspects. - Berlin : IWVWW. - 2014, p. 235-244
|
| Subject: | Ernährungsindustrie | Food industry | Marketing | Werbeplanung | Advertising planning | Betriebliche Budgetierung | Corporate budgeting | Griechenland | Greece |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010388949