Communication budget allocation in the Greek food industry
Year of publication: |
2014
|
---|---|
Authors: | Vlachvei, Aspasia ; Notta, Ourania |
Published in: |
The world economy : global and country-specific aspects. - Berlin : IWVWW. - 2014, p. 235-244
|
Subject: | Ernährungsindustrie | Food industry | Marketing | Werbeplanung | Advertising planning | Betriebliche Budgetierung | Corporate budgeting | Griechenland | Greece |
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