Communication flows during financial service innovation
Year of publication: |
2000
|
---|---|
Authors: | Lievens, A. ; Moenaert, R.K. |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 34.2000, 9/10, p. 1078-1110
|
Publisher: |
MCB UP Ltd |
Subject: | Financial services | Innovation | Communications | Information technology | Services marketing |
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