Communication frames and beneficiary engagement in corporate social initiatives : evidence from a randomized controlled trial in France
Year of publication: |
2022
|
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Authors: | Durand, Rodolphe ; Huysentruyt, Marieke |
Published in: |
Strategic management journal. - New York, NY [u.a.] : Wiley, ISSN 1097-0266, ZDB-ID 1478912-7. - Vol. 43.2022, 9, p. 1823-1853
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Subject: | communication | corporate social initiative | field experiment | framing | social performance | Corporate Social Responsibility | Corporate social responsibility | Frankreich | France | Feldforschung | Field research | Kommunikation | Communication | Experiment | Öffentlichkeitsarbeit | Public relations |
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