Communication in Poultry Grower Relations : A Blueprint to Success

Communication in Poultry Grower Relations shows a process used to continuously improve the working relationship between integrators and their growers. A special feature is the "how to" format in which this book details the relationship process so a company and its growers can implement the procedures discussed. The book also provides a comprehensive discussion on the dynamics associated with corporate culture changes. The reader will learn how to manage the resistance associated with each of the five phases of change to successfully implement the improvements in the company-grower working rel

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Year of publication:	2008
Authors:	Cole, Larry
Publisher:	Hoboken : John Wiley & Sons, Inc
Subject:	Kommunikation \| Communication \| Geflügelhaltung \| Aviculture \| Geflügel \| Poultry \| Erfolgsfaktor \| Success factor \| Geflügelfleisch \| Poultry meat \| Interne Kommunikation \| Internal communication
Description of contents:	Table of Contents [gbv.de]

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Extent:	Online-Ressource (258 p.)
Type of publication:	Book / Working Paper
Language:	English
Notes:	Description based upon print version of record Communication in Poultry Grower Relations; Contents; Acknowledgments; Introduction; Chapter 1; Chapter 2; Chapter 3; Chapter 4; Chapter 5; Chapter 6; Chapter 7; Chapter 8; Chapter 9; Chapter 10; Chapter 11; How to Contact the Author; Appendix A Grower Relations Survey; Appendix B Delmarva Survey; Appendix C Flock Services Report; Appendix D Excellence in Grower Relations; Appendix E What Can Be Done to Create a WOW!?; Appendix F Poultry and Environmental Dialogue;
ISBN:	978-0-8138-2736-0 ; 978-0-470-37672-0 ; 978-0-8138-2736-0
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012675685