Communication Strategies and Product Line Design
Year of publication: |
2004
|
---|---|
Authors: | Villas-Boas, J. Miguel |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 23.2004, 3, p. 304-316
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | communication strategies | advertising | product policy | product line | segmentation | price discrimination |
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