Communication strategies for multi-tier loyalty programs : the role of progress framing
Year of publication: |
2022
|
---|---|
Authors: | Zeng, Kevin J. ; Yu, Irina Y. ; Yang, Morgan X. ; Chan, Haksin |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 91.2022, p. 1-13
|
Subject: | High and low-tier members | Multi-tier loyalty programs | Progress framing | Status loss | Status retention | Kundenbindungsprogramm | Loyalty program | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
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