Communications and business value: measuring the link
Year of publication: |
2006
|
---|---|
Authors: | Argenti, Paul A. |
Published in: |
Journal of Business Strategy. - Emerald Group Publishing Limited, ISSN 2052-1197, ZDB-ID 2068174-4. - Vol. 27.2006, 6, p. 29-40
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Corporate communications | Intangible assets | Business performance | Measurement |
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