Community, creativity and piracy : a triadic approach towards understanding music streaming adoption among Indian audiences
Akhil Pillai, K. Namadev, Pranith Kumar, Kalyani Suresh
Year of publication: |
2021
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Authors: | Pillai, Akhil ; Namadev, K. ; Kumar, Pranith ; Suresh, Kalyani |
Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-8798, ZDB-ID 2421416-4. - Vol. 15.2021, 1, p. 1-25
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Subject: | music streaming | creativity | community | piracy | purchase intention | India | Indien | Kreativität | Creativity | Produktpiraterie | Product counterfeiting | Musikwirtschaft | Music industry | Konsumentenverhalten | Consumer behaviour | Musik | Music | Social Web | Social web |
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