Community engagement and online word of mouth : an empirical investigation
Year of publication: |
March 2018
|
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Authors: | Wu, Ji ; Fan, Shaokun ; Zhao, J. Leon |
Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 55.2018, 2, p. 258-270
|
Subject: | Online brand community | Online product review | Community engagement | Word of mouth | Customer tenure | Social Web | Social web | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Markenimage | Brand image | Online-Handel | Online retailing |
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