Community in context : comparing brand communities and retail store communities
Year of publication: |
November 2018
|
---|---|
Authors: | Peters, Cara ; Bodkin, Charles D. |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 45.2018, p. 1-11
|
Subject: | Retail store community | Rituals and traditions | Brand community | Moral responsibility | Shared consciousness | Social interactions | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Gemeinschaft | Community | Social Web | Social web | Markenführung | Brand management | Soziale Beziehungen | Social relations | Beziehungsmarketing | Relationship marketing |
-
Asada, Akira, (2020)
-
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh, (2024)
-
Relling, Marleen, (2016)
- More ...
-
Retail store community and its impact on store success
Peters, Cara, (2021)
-
The role of conflict, culture, and myth in creating attitudinal commitment
Bodkin, Charles D., (2009)
-
The role of conflict, culture, and myth in creating attitudinal commitment
Bodkin, Charles D., (2009)
- More ...