Extent: | 1 Online-Ressource (272 p.) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Frontmatter Contents Foreword Preface 1 Capitalizing on an Underground Consumer Movement 2 The Opportunity: Social Movements Meet the Marketplace 3 Turning Distinctiveness into Market Acceptance: The Mission-Driven Difference 4 Creating and Communicating the Brand: From Customers' Values to Customer Value 5 Crafting the Mission-Driven Organization: The Human Dimension 6 Everybody Talkin' 'Bout Heaven Ain't Goin' There: Building Credibility and Avoiding Scandals 7 Learning from the Leading Edge: Lessons for Mainstream Businesses 8 Values Clusters: Portland and Other Hotbeds of Mission-Driven Companies 9 Growing Pains: Asking Difficult Questions 10 Bringing It All Together: Taking Stock, Looking Ahead Acknowledgments A Note on the Literature and Research Approach Notes Index In English |
ISBN: | 978-0-8047-7428-4 |
Other identifiers: | 10.1515/9780804774284 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014479507