How can companies recover from liability-invoking failures? : exploring the role of uncertainty avoidance in facilitating consumer compliance across national cultures
Year of publication: |
2023
|
---|---|
Authors: | Astvansh, Vivek ; Duffek, Barbara ; Eisingerich, Andreas B |
Published in: |
Journal of international marketing. - London : Sage Publishing, ISSN 1547-7215, ZDB-ID 2070132-9. - Vol. 31.2023, 3, p. 1-18
|
Subject: | product recall notice | data breach notice | regulatory focus | national culture | uncertainty avoidance | Nationalkultur | National culture | Welt | World | Kulturelle Identität | Cultural identity | Konsumentenverhalten | Consumer behaviour |
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