Companies' websites as vehicles for expressing corporate identity : a case study on the use of English as a Lingua Franca
Franca Poppi
Year of publication: |
2011
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Authors: | Poppi, Franca |
Published in: |
Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]. - Bern [u.a.] : Lang, ISBN 978-3-0343-0620-1. - 2011, p. 131-148
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Subject: | Öffentlichkeitsarbeit | Public relations | Website | Unternehmenskultur | Corporate culture | Englisch (Sprache) | English (Language) | Diskurstheorie | Discourse theory | Linguistik | Linguistics | Europa | Europe |
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