Company-customer interaction in mass customization
Year of publication: |
2020
|
---|---|
Authors: | Jost, Peter-J. ; Süsser, Theresa |
Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 220.2020, p. 1-16
|
Subject: | Customer integration | Degree of customization | Mass customization | Product differentiation | Mass Customization | Beziehungsmarketing | Relationship marketing | Produktdifferenzierung | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Massenproduktion | Mass production |
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