COMPANY MANAGED VIRTUAL COMMUNITIES IN GLOBAL BRAND STRATEGY
Year of publication: |
2010
|
---|---|
Authors: | Arnone, Laurent ; Colot, Olivier ; Croquet, Mélanie ; Geerts, Angy ; Pozniak, Laetitia |
Published in: |
Global Journal of Business Research. - Vol. 4.2010, 2, p. 97-112
|
Subject: | virtual communities | international strategy | DSA | consumption communities |
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