Company slogans, morphological issues, and corporate communications
Syed Tariq Anwar
| Year of publication: |
2015
|
|---|---|
| Authors: | Anwar, Syed T. |
| Published in: |
Corporate communications : an international journal. - Bingley : Emerald Publishing Limited, ISSN 1356-3289, ZDB-ID 1334346-4. - Vol. 20.2015, 3, p. 360-374
|
| Subject: | Marketing | Corporate identity | Corporate communications | Slogans | Morphological issues | Öffentlichkeitsarbeit | Public relations | Unternehmenskultur | Corporate culture | Firmenimage | Corporate reputation | Interne Kommunikation | Internal communication |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011401388