Comparative advertising: disclosing horizontal match information
Year of publication: |
2009
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Authors: | Renault, Régis ; Anderson, Simon P. |
Institutions: | Université Paris-Dauphine (Paris IX) |
Subject: | Comparative advertising | information | product differentiation | quality |
Series: | |
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Type of publication: | Book / Working Paper |
Notes: | Published in RAND Journal of Economics, 2009, Vol. 40, no. 3. pp. 558-581.Length: 23 pages |
Classification: | D42 - Monopoly ; L15 - Information and Product Quality; Standardization and Compatibility ; M37 - Advertising |
Source: |
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Anderson, Simon P., (2006)
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Comparative Advertising: disclosing horizontal match information
ANDERSON, Simon P., (2008)
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