Comparative Advertising in the European Union and the United States: Legal and Managerial Issues
Year of publication: |
2002
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Authors: | Wright, Linda Berns ; Morgan, Fred W. |
Published in: |
Journal of euro-marketing. - Hummelstown, Pa. : IMDA Press, ISSN 1049-6483, ZDB-ID 11091824. - Vol. 11.2002, 3, p. 7-32
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