Comparative Analysis of Online and Physical Consumer Behavior Towards CSR

The evolution and development of the online market have been played a significant transformation in the way consumers make their purchasing decisions. Previous studies analyzed the influence of CSR aspects in consumer's behavior in a traditional brick-and-mortar store (i.e. offline store). Nevertheless, the information received, and the process of buying through internet channels may influence the consideration of sustainable aspects of consumers' purchasing process differently. In this way, this article analyses the behavior of online users regarding CSR, comparing to the buying considerations in a physical store as well as possible factors leading to those differences. The contributions and implications for managers interested in CSR activities, policy makers and other stakeholders are discussed