Comparative Analysis on Corporate Strategy of B2C E-Commerce in China : The Cases of JD.Com and Tmall
Year of publication: |
2018
|
---|---|
Authors: | Guan, Le-Ran |
Other Persons: | Kim, Kyung-Tae (contributor) |
Publisher: |
[2018]: [S.l.] : SSRN |
Subject: | China | Electronic Commerce | E-commerce | Online-Handel | Online retailing |
Extent: | 1 Online-Ressource (28 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of International Trade & Commerce, Vol.14, No.1, pp.119-146 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments February 21, 2018 erstellt |
Classification: | F18 - Trade and Environment ; M16 - International Business Administration ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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