Comparative innovative business strategies of major players in cosmetic industry
Year of publication: |
2006
|
---|---|
Authors: | Kumar, Sameer ; Massie, Cindy ; Dumonceaux, Michelle D. |
Published in: |
Industrial Management & Data Systems. - Emerald Group Publishing Limited, ISSN 1758-5783, ZDB-ID 2002327-3. - Vol. 106.2006, 3, p. 285-306
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Cosmetics | Corporate strategy | Product innovation | SWOT analysis |
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