Comparative Marketing Communication : The Case of Drug Detailing
Year of publication: |
2021
|
---|---|
Authors: | Liu, Qiang ; Chu, Yanlai ; Yoon, Ho-Jung ; Liu, Hongju |
Publisher: |
[S.l.] : SSRN |
Extent: | 1 Online-Ressource (37 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments July 14, 2021 erstellt |
Other identifiers: | 10.2139/ssrn.3886132 [DOI] |
Classification: | D12 - Consumer Economics: Empirical Analysis ; d22 ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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