Comparative marketing: the first twenty-five years
Jean J. Boddewyn
| Year of publication: |
1981
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|---|---|
| Authors: | Boddewyn, Jean J. |
| Published in: |
Journal of international business studies : JIBS ; an official journal of the Academy of International Business. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 0047-2506, ZDB-ID 410609-X. - Vol. 12.1981, 1, p. 61-79
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| Subject: | Absatz | International Vergleich |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003495450