A comparative test of the effect of communication strategy, media presence, and previous purchase behaviour in the field of fast moving consumer goods
Bas van den Putte
| Year of publication: |
2006
|
|---|---|
| Authors: | Putte, Bas van den |
| Published in: |
International advertising and communication : current insights and empirical findings. - Wiesbaden : Deutscher Universitäts-Verlag, ISBN 3-8350-0455-7. - 2006, p. 89-105
|
| Subject: | Werbeplanung | Advertising planning | Werbewirkung | Advertising effects | Konsumgütermarketing | Consumer goods marketing | Konsumentenverhalten | Consumer behaviour | Schätzung | Estimation | Niederlande | Netherlands |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003378106