Comparing the effects of brand equity, job security and salary and wages on the efficiency of human resources from the perspective of the staff
Year of publication: |
2020
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Authors: | Aghdaie, Fathollah Amiri ; Ansari, Azarnoush ; Filabadi, Mahdi Amini |
Published in: |
International journal of procurement management. - Olney : Inderscience, ISSN 1753-8440, ZDB-ID 2418233-3. - Vol. 13.2020, 3, p. 397-418
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Subject: | brand equity | job security | employee efficiency | hotel services | Beschäftigungssicherung | Job security | Markenimage | Brand image | Hotellerie | Hotel industry | Lohn | Wages |
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