Comparing methods of measuring brand personality traits
Jenni Romaniuk
Year of publication: |
2008
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Authors: | Romaniuk, Jenni |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 20346220. - Vol. 16.2008, 2, p. 153-161
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