Comparing predicted prices in auctions for online advertising
Year of publication: |
2012
|
---|---|
Authors: | Bax, Eric ; Kuratti, Anand ; McAfee, Preston ; Romero, Julian |
Published in: |
International journal of industrial organization. - Amsterdam [u.a.] : Elsevier, ISSN 0167-7187, ZDB-ID 875355-6. - Vol. 30.2012, 1, p. 80-88
|
Subject: | Reversion | Validation | Bias | Auction | Prediction | Prognoseverfahren | Forecasting model | Online-Marketing | Internet marketing | Auktionstheorie | Auction theory | Auktion | Internet-Auktion | Online auction | Systematischer Fehler | Suchmaschine | Search engine | Preismanagement | Pricing strategy |
-
Optimal reserve prices in weighted GSP auctions
Sun, Yang, (2014)
-
Keyword search advertising and first-page bid estimates : a strategic analysis
Amaldoss, Wilfred, (2015)
-
Fast core pricing for rich advertising auctions
Niazadeh, Rad, (2022)
- More ...
-
Comparing predicted prices in auctions for online advertising
Bax, Eric, (2012)
-
Comparing predicted prices in auctions for online advertising
Bax, Eric, (2012)
-
Incorporating Hidden Costs of Annoying Ads in Display Auctions
Stourm, Valeria, (2017)
- More ...