Comparing reservation channels for hotel rooms : a behavioral perspective
Year of publication: |
January-April 2016
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Authors: | Masiero, Lorenzo ; Law, Chun Hung Roberts |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 33.2016, 1/3, p. 1-13
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Subject: | Tourism distribution | hotel room booking | channel choice behavior | multinomial logit model | Hotellerie | Hotel industry | Vertriebsweg | Distribution channel | Logit-Modell | Logit model | Konsumentenverhalten | Consumer behaviour | Tourismus | Tourism |
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