Comparing rivalry effects across professional sports : National Football League fans exhibit most animosity
Year of publication: |
December 2017
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Authors: | Cobbs, Joe ; Sparks, Daniel ; Tyler, B. David |
Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 26.2017, 4, p. 235-246
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Subject: | derby | discrimination | identification | league differences | rivalry | schadenfreude | Profisport | Professional sports | Fußball | Football | Sportorganisation | Sport organization | Wettbewerb | Competition | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Sports marketing | Ballsport | Ball game | Vergleich | Comparison |
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