Comparing the five measures of media reputation attributes in local and national newspapers
Year of publication: |
2023
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Authors: | Zhang, Xiaoqun ; Ha, Louisa |
Published in: |
International journal of business communication : IJBC ; a publication of the Association of Business Communication. - Los Angeles, Calif. : Sage, ISSN 2329-4892, ZDB-ID 2754771-1. - Vol. 60.2023, 2, p. 678-698
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Subject: | attribute | content analysis | corporate reputation | measurement | media reputation | Firmenimage | Corporate reputation | Reputation | Zeitung | Newspaper | Kommunikationsmedien | Communication media | Presseverlag | Press publisher |
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