Comparing the Relative Effectiveness of Advertising Channels: A Case Study of a Multimedia Blitz Campaign
| Year of publication: |
2013
|
|---|---|
| Authors: | Danaher, Peter J ; Dagger, Tracey S |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 50.2013, 4, p. 517-534
|