A comparison of importance weights and willingness-to-pay measures derived from choice-based conjoint, constant sum scales and best-worst scaling
Year of publication: |
2008
|
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Authors: | Louviere, Jordan J. ; Islam, Towhidul |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 61.2008, 9, p. 903-911
|
Subject: | Zahlungsbereitschaftsanalyse | Willingness to pay | Messung | Measurement | Marktforschung | Market research |
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