Comparison of consumer reactions to price-matching guarantees in internet and bricks-and-mortar retail environments
Monika Kukar-Kinney; Dhruv Grewal
| Year of publication: |
2007
|
|---|---|
| Authors: | Kukar-Kinney, Monika ; Grewal, Dhruv |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 35.2007, 2, p. 197-207
|
| Subject: | Internet | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Electronic Commerce | E-commerce | Preiswettbewerb | Price competition | Garantie | Warranty | Online-Handel | Online retailing | Einzelhandelspreis | Retail price | Preismanagement | Pricing strategy |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003507869