Comparison of generational loyalty models and loyalty programs for Millennial, Generation X, and Baby Boomer hotel customers
Elizabeth A. Whalen, John T. Bowen and Seyhmus Baloglu
| Year of publication: |
2024
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|---|---|
| Authors: | Whalen, Elizabeth A. ; Bowen, John T. ; Baloglu, Seyhmus |
| Published in: |
Journal of hospitality and tourism insights. - Bingley : Emerald, ISSN 2514-9806, ZDB-ID 2935216-2. - Vol. 7.2024, 4, p. 2328-2346
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| Subject: | Personalization | Trust | Brand identity | Corporate social responsibility (CSR) | Customer loyalty | Generational theory | Hotel marketing | Loyalty programs | Millennials | Corporate Social Responsibility | Corporate social responsibility | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Hotellerie | Hotel industry | Kundenbindungsprogramm | Loyalty program | Altersgruppe | Age group | Kundenbindung | Customer retention | Vertrauen | Confidence | Firmenimage | Corporate reputation | Markenführung | Brand management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JHTI-01-2023-0053 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015053384