Comparison selection : an approach to the study of consumer judgment and choice
Year of publication: |
2013
|
---|---|
Authors: | Simonson, Itamar ; Bettman, James R. ; Kramer, Thomas ; Payne, John W. |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 23.2013, 1, p. 137-149
|
Subject: | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision |
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