A comparison of social media influencers' KPI patterns across platforms : exploring differences in followers and engagement on Facebook, Instagram, YouTube, TikTok, and Twitter
Naser Pourazad, Lara Stocchi, Shreya Narsey
| Year of publication: |
2023
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|---|---|
| Authors: | Pourazad, Naser ; Stocchi, Lara ; Narsey, Shreya |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 63.2023, 2, p. 139-159
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| Subject: | social media influencers | influencer marketing | engagement | followers | endorsement | double jeopardy | Marketing | Social Web | Social web | Influencer |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2501/JAR-2023-008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014317765