Compensatory reasoning in choice
Year of publication: |
2009
|
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Authors: | Chernev, Alexander ; Hamilton, Ryan |
Published in: |
Social psychology of consumer behavior. - New York, NY [u.a.] : Psychology Press, ISBN 978-1-84169-498-6. - 2009, p. 131-147
|
Subject: | Entscheidung | Decision | Konsumentenverhalten | Consumer behaviour | Entscheidungstheorie | Decision theory | Experiment | Neue politische Ökonomie | Public choice | Verhaltensökonomik | Behavioral economics |
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