Compete in price or service? : a study of personalized pricing and money back guarantees
Bintong Chen, Jing Chen
| Year of publication: |
June 2017
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|---|---|
| Authors: | Chen, Bintong ; Chen, Jing |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 93.2017, 2, p. 154-171
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| Subject: | Customer returns | Pricing | Game theory | Duopoly | Preismanagement | Pricing strategy | Duopol | Spieltheorie | Preiswettbewerb | Price competition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2016.12.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011721763