Competing both ways : How combining Porter's<scp>low‐cost</scp>and focus strategies hurts firm performance
Year of publication: |
2021
|
---|---|
Authors: | Lee, Chi‐Hyon ; Hoehn‐Weiss, Manuela N. ; Karim, Samina |
Published in: |
Strategic Management Journal. - Wiley, ISSN 1097-0266, ZDB-ID 1478912-7. - Vol. 42.2021, 12 (15.04.), p. 2218-2244
|
Publisher: |
Wiley |
Saved in:
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