Competing "creatively" in sponsored search markets : the effect of rank, differentiation strategy, and competition on performance
Animesh Animesh; Siva Viswanathan; Ritu Agarwal
| Year of publication: |
2011
|
|---|---|
| Authors: | Animesh, Animesh ; Viswanathan, Siva ; Agarwal, Ritu |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 22.2011, 1, p. 153-169
|
| Subject: | Internationaler Wettbewerb | International competition | Wettbewerb | Competition | USA | United States | Kreativität | Creativity | Online-Marketing | Internet marketing | Suchmaschine | Search engine |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009007130